There are passages in the Mathnavi in which Bahá’u’lláh exhorts man to burn away every veil that comes between him and God. Then and only then can he behold the beauty and grandeur of his Lord. One of these veils is the ego. Bahá’u’lláh calls on the individual to kindle a fire within his soul and burn away every trace of self so that the concept and the very word ‘I’ may totally disappear from his being. Indeed this is one of the most profound teachings of Bahá’u’lláh. When a person tries to exalt himself, to celebrate his own name and aspires to become famous he is, in fact, going right against the plan of creation. Such an individual hinders the flow of the bounties of God to himself. Although outwardly he may be considered a great success, in reality he has failed to fulfill the purpose for which he was created. When a man attains to real greatness, he then recognizes his helplessness, unworthiness and impotence. And when he becomes truly learned he genuinely discovers that he is ignorant. It is then that he can manifest the attributes of God within himself and impart them to others.
(Adib Taherzadeh, The Revelation of Bahá’u’lláh v 2, p. 43)