‘Abdu’l-Bahá writes that “trustworthiness is the bedrock” of the Faith and “the
foundation of all virtues and perfections.” What is true for individuals is also true for
Internet sites, online video presentations, blogs and podcasts. If people don’t trust a site,
its utility as a vehicle for drawing individuals to the Revelation is compromised. There
are several ways to demonstrate trustworthiness in the Internet context. The first is to
make sure that information is accurate. Users are often sensitive to the feeling that they
are being manipulated. Second, any factual information that is presented should be
supported by authoritative sources wherever possible. Third, if any user information is
collected, the site needs to have a clear statement of how such information will be used.
Finally, tone and approach serve to transmit something of the spirit of the Cause.