Kingdom of Names

Would it profit you in the least if, as ye fondly imagine, your names were to endure? Nay, by the Lord of all worlds! … Should your names fade from every mortal mind, and yet God be well pleased with you, ye will indeed be numbered among the treasures of His name, the Most Hidden.

Bahá’u’lláh, The Summons of the Lord of Hosts, p. 47

In this world every one of God's attributes is clad with a name, and every such name reveals the characteristics of its attribute. For instance, generosity is an attribute of God, and it manifests itself in human beings. However, a person who has this attribute often becomes proud of it and loves to be referred to as generous. When his generosity is acknowledged by other people, he becomes happy, and when it is ignored, unhappy. This is one form of attachment to the Kingdom of Names. Although this example concerns the name 'generosity', the same is true of all the names and attributes of God manifested within the individual. Usually, man ascribes these attributes to his own person rather than to God and employs them to exalt his own ego. For instance, a learned man uses the attribute of knowledge to become famous and feels gratified and uplifted when his name is publicized far and wide. Or there is the individual whose heart leaps with feelings of pride and satisfaction when he hears his name mentioned and finds himself admired. These are examples of attachment to the Kingdom of Names. Human society at present exerts a pernicious influence upon the soul of man. Instead of allowing him to live a life of service and sacrifice, it teaches him to pride himself on his accomplishments. From early childhood he is trained to develop his ego and to seek to exalt himself above others. His ultimate aim is to achieve self-importance, success and power. The Revelation of Bahá’u’lláh aims to reverse this process. The soul of man needs to be adorned with the virtues of humility and self-effacement so that it may become detached from the Kingdom of Names.

Adib Taherzadeh, The Revelation of Bahá’u’lláh v 2, p. 39

One of the distinguishing features of Bahá’u’lláh’s embryonic world order is that it does not harbour egotistical personalities. Bahá’u’lláh has conferred authority on its institutions, whether local, national or international, but the individuals who are privileged to serve on them are devoid of any authority. Unlike men who wield power in the world today and seek to acquire fame and popularity, members of Bahá’í institutions cannot but manifest humility and self-effacement if they are to remain faithful to Bahá’u’lláh. Those who do not succeed, through immaturity or lack of faith, in living up to these standards are indeed attached to the Kingdom of Names and become deprived of the bounties of God in this age.

Adib Taherzadeh, The Covenant of Bahá’u’lláh, p. 25-26

The Revelation of Bahá’u’lláh aims to reverse this process. The soul of man needs to be adorned with the virtues of humility and self-effacement so that it may become detached from the Kingdom of Names.

Adib Taherzadeh, The Covenant of Bahá’u’lláh, p. 22

There are many people who have rendered notable services to the Faith and their names are recorded in its annals, yet when the winds of tests blew they were unable to subdue their self and ego. These individuals not only lost their faith, but also their goodness and virtues. They fell from the heights of glory into the abyss of degradation and ignominy.

Adib Taherzadeh, The Revelation of Bahá’u’lláh v 2, p. 264

To sever oneself from the Kingdom of Names may prove to be the most difficult task for a Bahá’í, and the struggle may indeed last a lifetime. If a man can only realize that his virtues are not intrinsically his own, but rather are manifestations of the attributes of God, then he is freed from the Kingdom of Names and becomes truly humble. Such a man will bestow divine perfections upon the world of humanity. This is the loftiest station that God has destined for man. To the extent that a believer succeeds in severing himself from these three forms of attachment, will he be fulfilling his part in the Covenant of God.

Adib Taherzadeh, The Covenant of Bahá’u’lláh, p. 28

To sever oneself from the Kingdom of Names may prove to be the most difficult task for a Bahá’í, and the struggle may indeed last a lifetime. If a man can only realize that his virtues are not intrinsically his own, but rather are manifestations of the attributes of God, then he is freed from the Kingdom of Names and becomes truly humble. Such a man will bestow divine perfections upon the world of humanity. This is the loftiest station that God has destined for man.

Adib Taherzadeh, The Revelation of Bahá’u’lláh v 2, p. 41